Compared to the first fiscal quarter of 2012 where Apple, Inc. (NASDAQ:AAPL) sold over 37 million iPhones, Apple sold approximately 47.8 million iPhones in its first fiscal quarter for 2013, which covers the months of October to December 2012.
Apple’s much-hyped and anticipated quarterly earnings call was held on Wednesday, and in this call Chief Executive Timothy Cook announced record shipments for its signature smartphone.
This was a key variable in Apple’s$6 billion increase in revenue; compared to the December ending quarter of 2011, Apple’s revenue totaled $30.6 billion for the December ending quarter of 2012, or first fiscal quarter of 2013. As for drivers of Apple’s record iPhone sales, China was a major factor in the significant increase in sales. Year-over-year revenue in China increased by 67 percent, largely due to the iPhone.
These record-setting numbers were set despite continuing supply constraints for the iPhone 5 and low yield rates which were, some time, a major concern for market analysts. Interestingly, the two year-old iPhone 4 was a very in-demand device, with demand significantly outweighing supply in the December ending quarter.
Cook also had addressed concerns regarding a reduction in iPhone 5 unit and parts order cuts, and had noted out quite incisively that reports that focus single-mindedly on one variable cannot be descriptive of Apple’s business strategy as a whole. As for the future of the iPhone, Cook stressed the importance of Apple’s Retina Display technology as opposed to possibly increasing the screen size.
Retina Display is the company’s proprietary high-definition (HD) display that has been a staple of the iPhone line since the iPhone 4.